Saved by a Digital Safety Net
New research from the Connected Commerce Council shows how digital tools and online marketplaces have helped American small businesses to be more agile and efficient, generate digitally-driven revenue, and weather the storm of a crisis like COVID-19.Read the Report
Online marketplaces provide billions of dollars in annual value to American small businesses.
U.S. SMBs gain $145B in annual value from online marketplaces such as those offered by Amazon, eBay, Etsy, Target, and Walmart, which provide scalable support to grow and sell (2018 estimate).
Roughly $96.1B, or 66.2%, of the total economic value is derived from marketing-related benefits – specifically, reaching more shoppers and increasing brand exposure – that online marketplaces provide.
Provide $30B in cost savings benefits, or 20.5%, of the total economic value added.
Stories of Resilience
About the Connected Commerce Council
The Connected Commerce Council (3C) is a non-profit membership organization with a single goal: to promote small businesses’ access to essential digital technologies and tools. 3C provides small businesses with access to the market’s most effective digital tools available, provides coaching to optimize growth and efficiency, and works to cultivate a policy environment that considers and respects the interests of today’s small businesses.